REDEFINING RETENTION
Acquisition is growth, retention is profit. But most brands treat it like an afterthought. We run Email, SMS, and Subscription for 8-10 figure DTC brands, and attack retention with the same rigor most save for acquisition.
Our most complete offering, with support that goes beyond the fundamentals. Benefit from deeper analytics, fueling an advanced 360° strategy and execution of Email & SMS, subscription management, list growth and capture optimization, mobile push, physical mailers, and vendor management.
- Email & SMS
- List Growth & Conversion
- Subscription
- Mobile Push
- Physical Mailers
- Deep Insights & Reporting
Email and SMS marketing designed to deliver results. This service includes ideation, creation, execution, and detailed reporting, so your list keeps growing and converting while your campaigns and flows maximize loyalty and profits.
- Email & SMS
- List Growth & Conversion
- Mobile Push
- Detailed Reporting
Gain deep insights from the retention team behind the leading DTC brands and customize them for your business. Consult with our team of retention experts and tap our vendor network for discounts, priority service, and hands-on support.
- Consulting Calls + Slack Connect
- Partner Discounts & Support
- Strategy execution support
Our most complete offering, with support that goes beyond the fundamentals. Benefit from deeper analytics, fueling an advanced 360° strategy and execution of Email & SMS, subscription management, list growth and capture optimization, mobile push, physical mailers, and vendor management.
- Email & SMS
- List Growth & Conversion
- Subscription
- Mobile Push
- Physical Mailers
- Deep Insights & Reporting
THE NUMBERS
THE NUMBERS
Discover how our strategies have driven real results and significant growth for our clients.
True Classic
How do you drive big results for a $200M brand? You go deeper than anyone else to gain insights and maximize efficiency. We delivered significant revenue growth and increased loyalty by improving repurchase rates and decreasing time between orders.
Increase in AVG customer LTV
Increase in repurchase rates
Decrease in days between orders
BYLT BASICS
By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.
Increase in incremental revenue
Increase in total email revenue
Increase in flow revenue
dbrand
A brand known for its meticulous attention to detail had room for improvement in their retention channels. We collaborated closely on strategic initiatives across email and SMS, ensuring their unique brand voice was maintained while driving profitability.
Increase in on-site list growth
Increase in total email revenue
Increase in welcome flow CVR
CLIENT TESTIMONIALS
Ryan Bartlett
Co-Founder | True Classic
"These guys are killers. They stepped in from day one and made real meaningful impact in our account. I've referred tons of people to them. Love these guys"
Kayvon Firouzi
President | Everyday Dose
"Thanks for delivering on your promise. It's been awesome having you guys on the team."
Erin Falter
Retention & Lifecycle Lead | New Era Cap
"We ran a stringent RFP and chose New Standard for their strategic expertise, their experience with other large apparel brands, and their ability to execute. We have a large, high-volume account with a lot of nuance, and they are able to see high level strategy and still be in the tactical day to day, all while focused on revenue and KPIs. They are a true extension of our team ."
Connor Dault
VP Growth & Digital Product | Caraway
"As we headed into Q4 we knew our retention efforts needed a revamp, but we also knew time was not in our favor. We went from first convo to the team working within our accounts and making improvements in under four weeks. Loved their no nonsense approach to working together and desire to question us on previously made decisions. It was always in the spirit of growing the business. You can tell they're invested in their brands' success like its their own and can lean in on strategy to design to execution to measurement. Highly recommend the team at NS."
Annie Feldman
Senior Director of Lifecycle Marketing | Ruggable
"Simply put, New Standard cares. They work relentlessly alongside your team to drive your North Star KPIs while adapting as goals and priorities evolve. Their segmentation strategy has been instrumental in helping us scale our program more effectively, and they're consistently responsive, collaborative, and proactive in bringing new ideas to the table. It's a true pleasure working with them."
Kyle Turadek
Sr. Director, Growth | BYLT Basics
"New Standard has transformed BYLT’s retention channels. Since partnering, we’ve seen a 25% gain in attributed revenue, and a 54% gain in flow revenue. Their team is exceptional - extremely supportive in communication. A +200% improvement in CTR shows they deeply understand the brand voice. They feel like an extension of our team, and are equally dedicated to our success."
Weston Clark
Director, Retention | Cozy Earth
"New Standard helped take our retention program to the next level by introducing different processes and strategies that drive significant revenue for our business. They are best-in-class with all things retention, understand complex ecommerce problems, and provide valuable insight based on their experience. I couldn’t recommend them enough."
Rob Perry
Head of Growth | LIVFRESH
"Switching to New Standard raised the bar for what we expect from an agency. They come to every call with insights and data, act on our feedback, and push back with a strong point of view drawn from real experience. As our subscription program matured, we needed someone who'd been there and done that. We could not be more excited about where our retention program is headed with them."
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Ronak Shah
CEO | Obvi
"Working with New Standard has been a game-changer for Obvi. Their unique strategies and hands-on approach have boosted our overall sales and kept our existing customers coming back. They get the ins and outs of ecommerce and always have smart, practical advice based on their own experiences. I can’t recommend them enough—they’re the real deal."
David Refaeli-Berman
VP Consumer Engagement | Hotel Collection
"Feras, Eric, and the New Standard team are the real deal. They’re strategic, methodical, and data-driven, and they think about the full customer lifecycle, not just email and SMS performance. They helped us launch our paid membership program and unlock new revenue streams that weren’t on the table before. That’s what separates modern retention marketing from the batch-and-blast playbook most agencies still run, and it’s rare to find an agency that actually delivers it."
Ray Li
CEO | SENE
"It's never been more important to have experts in email & retention involved in your business. Regulatory rules are up, and the days of blasting emails to everyone are over. New Standard got involved with Sene at a critical time, helped us dramatically level up our email game, and saved our sender reputation. These guys are the best in the game."
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