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REDEFINING RETENTION

The days of batch and blast are over. Your profitability depends on expert strategies and insights into the customer lifecycle journey
that your retention channels desperately need.

WHAT WE OFFER

Retention 360°

Unlock our premium offering with support beyond the fundamentals. Benefit from deeper analytics, fueling an advanced 360° strategy and execution of Email & SMS, mobile pushes, physical mailers, product consultations and vendor management.

Email & SMS Marketing

Experience world-class email and SMS marketing designed to deliver results. Our comprehensive service encompasses ideation, creation, execution, and detailed reporting, ensuring your campaigns and flows maximize loyalty and profits.

STrategy & Consulting

Gain deep insights from leading DTC brands and customize them for your business. Consult with our team of retention experts and access our exclusive network for vendor discounts, white-glove service, and unparalleled support.

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THE NUMBERS

Discover how our strategies have driven real results and significant growth for our clients.

True Classic

2024

How do you drive big results for a $200M brand? You go deeper than anyone else to gain insights and maximize efficiency. We delivered significant revenue growth and increased loyalty by improving repurchase rates and decreasing time between orders.

12%

Increase in AVG customer LTV

23%

Increase in repurchase rates

10%

Decrease in days between orders

BYLT BASICS

2024

By partnering closely with BYLT, we balanced their paid acquisition success with a robust retention strategy. Our tailored approach deepened customer engagement, drove significant revenue across all campaigns and flows, and increased loyalty.

$6.1M

Increase in incremental revenue

25%

Increase in total email revenue

54%

Increase in flow revenue

dbrand

2024

A brand known for its meticulous attention to detail had room for improvement in their retention channels. We collaborated closely on strategic initiatives across email and SMS, ensuring their unique brand voice was maintained while driving profitability.

200%

Increase in on-site list growth

68%

Increase in total email revenue

60%

Increase in welcome flow CVR

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CLIENT TESTIMONIALS

Adam Hutton

Director, Retention | True Classic

"In the last quarter, our Welcome and Post-Purchase Flows performance increased by 33%, which has been a massive needle mover for True Classic. New Standard goes above and beyond for us to ensure all deliverables are completed on time and are always available to support us with anything we need. I highly recommend working with them for all things retention."

Kyle Turadek

Sr. Director, Growth | BYLT Basics

"New Standard has transformed BYLT’s retention channels. Since partnering, we’ve seen a 25% gain in attributed revenue, and a 54% gain in flow revenue. Their team is exceptional - extremely supportive in communication. A +200% improvement in CTR shows they deeply understand the brand voice. They feel like an extension of our team, and are equally dedicated to our success."

Ray Li

CEO | SENE

"It's never been more important to have experts in email & retention involved in your business. Regulatory rules are up, and the days of blasting emails to everyone are over. New Standard got involved with Sene at a critical time, helped us dramatically level up our email game, and saved our sender reputation. These guys are the best in the game."

Weston Clark

Director, Retention | Cozy Earth

"New Standard helped take our retention program to the next level by introducing different processes and strategies that drive significant revenue for our business. They are best-in-class with all things retention, understand complex ecommerce problems, and provide valuable insight based on their experience. I couldn’t recommend them enough."

Ronak Shah

CEO | Obvi

"Working with New Standard has been a game-changer for Obvi. Their unique strategies and hands-on approach have boosted our overall sales and kept our existing customers coming back. They get the ins and outs of ecommerce and always have smart, practical advice based on their own experiences. I can’t recommend them enough—they’re the real deal."

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